University of North Carolina

Kenan Stadium was renovated to include an 8,000 square foot lounge area overlooking the football field. The design team developed a signage program and graphics for the coaches’ offices, meeting rooms and dining hall. An exhibit and recognition graphics program was created for the building lobby, including current and past NFL Draft picks from UNC. The branding includes a defined color palette, graphic vocabulary, image modification, finishes and typographic treatments that communicate the distinctness of the UNC experience to recruits and visitors.