Riding Through History

RAGBRAI, The Register’s Annual Great Bicycle Ride Across Iowa, is the oldest, largest and longest bicycle touring event in the world with 8,500 registered riders each year. To celebrate the ride’s 40th anniversary, our design team created an exciting, informative and adaptable exhibit experience. Bringing RAGBRAI’s amazing history to life, the design team integrated existing Museum resources with original content, community-sourced artifacts, personal stories and original media presentations. The result is a chance for visitors to be a part of this purely Iowan tradition.